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| Fallon.com is the official site of Fallon, a worldwide leader in branding and communications based on the principle that brilliant creativity delivers disproportionate economic returns in the marketplace. This belief in the concept of "creative leverage" has been a consistent driver of success for the Fallon brand and served as the cornerstone of the best-selling business book Juicing the Orange, written by founders Pat Fallon and Fred Senn. |
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